Supporters Direct (S/D) provides advice to trusts on how to organise and acquire a collective shareholding in their clubs on a not-for-profit basis for reinvestment.

Their role is to secure a greater level of accountability and deliver democratic representation within sports clubs and within sport's governing structures.

They provide accountability to it's members and ensure it's members play a valued and responsible role in the running of their clubs, improving communication and building a better relationship with the local community.

Their Key objectives

• Promote the responsible voice of supporters in the running of sports clubs through securing democratic representation.
• Deliver advice and guidance on corporate governance and accountability to trusts that have secured board representation, ownership or control of their club.
• Influence or change ownership structures so that the interests of the Club, supporters and the club's communties are more purposefully aligned.
• Promote the use of sports and other facilities of professional sports clubs by their local communities and to cement their position as a focus for civic and community life.
• Raise the standard of training, expertise and service delivery to the volunteer membership base of trusts.
• Help trusts re-orientate clubs into becoming community hubs, working with clubs in trust ownership/control or trusts working in partnership with clubs

Supporters Direct Mission Statement

“Through establishing and developing supporters’ trusts, we aim is to bring about responsible, democratic representation at spectator sports clubs, and so help promote the highest standards of governance, accountability and embed those clubs deeper into their communites.”

SD is a mutual, owned by its members, and funded in England by the Football Stadia Improvement Fund - the partner organisation of the Football Foundation, in Scotland by the Scottish Government, and in Rugby League by the RFL and the Cooperative Group.

SD are not a Government organisation and they retain their independence through ownership by their members, and are grateful to benefit from crossparty support.

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