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INFORMATION: Telford Tigers

Telford Tigers compete in the English Premier LeagueThere are three main Ice Hockey leagues within the United Kingdom; the Elite Ice Hockey League (EIHL) the English Premier Ice Hockey League (EPIHL), and the English National Ice Hockey League (ENIHL). The EPIHL is a semi-professional league only allowing four non-British trained players with the ENIHL being a development league.

Tiger Tracks and the Telford Tigers currently operate within the EPIHL. The Tigers enjoy a fantastic national reputation as a club that has developed some of the best young talent in the country and abroad. The English Hockey League is now in position to get fully syndicated mainstream television access.

The Telford Tigers are now looking for one headline sponsor and a number of key partners to support their expansive development. The opportunities for any partners are substantial based upon sales driven strategy involving a vast array of PR positioning opportunities, sales promotions, corporate hospitality, employee incentives and loyalty schemes.

The Tigers are blessed with having some of the best supporters across the league, with the devotion and loyalty shown over the years being truly inspiring and notably with the formation of the sports first every Supporters Trust in 2010, with the fans of the Tigers now both owning and operating their team directly.

The club are the first in the country to have no private owners, operating directly as an Industrial and Provident Society (IPS, Financial Services Authority Registration No. 30871R). Tiger Tracks, the Telford Tigers Society Ltd, operates under the motto of "by the community, for the community" and are regarded as an organistion the town are proud of.

The team is now playing passionate hard-working hockey under the guidance of former 10-Year EIHL Veteran and Team GB Star, Tom Watkins (player coach),  with the trusts’ ambition to be a number one club in the country.

 

EPL: League Structure and Team Distribution

The EPIHL season runs from the beginning of September until the middle of March of the following year, and for another fortnight for the teams that qualify for the playoffs and post play-off championship weekend.

The playoffs will be contested by the top 8 teams in the league, with the top 4 teams progression to the Championship weekend held in Coventry. As a rule games are played generally either home or away every Saturday and Sunday evening (2 games every weekend).

This current season there will be 10 teams competing in the EPIHL covering most of England with each team playing a minimum of 54 games. The ENL league is directly below the EPL, and will ensure a smooth transition for players from junior Telford teams through to the top level. ENL teams will play in excess of 26 games also.

Telford Tigers believe in primarily developing locally talented players from within our own community, and working with the Telford Venom (junior development system) our goal is to give young players something to aspire to, whilst assisting with and providing the mechanisim to enable every player, be they male or female, the opportunity to fulfill their potential..

Read more: EPL: League Structure and Team Distribution

   

AUDIENCE: Fan Base Demographic

Ice Hockey in Britain has the highest attendances of any indoor sport bar none. It also benefits from being one of the few sports that is supported by an equal number of female and male supporters, compared to only 12% of females attending Premiership Football league games.

Recent studies have shown that adults (18+) make up 46% of the total gate while 21% are juniors and family groups account for a further 24%. This is truly a sport that appeals to all ages and demographic groups which means the potential targeting of the consumer is a brands dream.

We here at Telford Tigers can develop a specific sales strategy to develop awareness for your products and services that actually drives sales. We understand how to deliver and provide a mechanism for the measurement and management of campaigns.

Telford Tigers have the opportunity to become the best attended and followed club in the country due to its location and reputation. Telford is the only team playing within the EPL in the Midlands region and further south, meaning our catchment area is vast covering many millions of consumers.

Our attendance is growing at a rate of over 20% year on year but we will not stop there, we want yearly growth of 100% until the rink is sold out for all home games

   

COMMUNITY: Tigers Activity

Telford Tigers PDSA Teddy TossTelford Tigers endeavour to get out and about in the local community. This can range from school visits to promote healthy lifestyles and sport to our very own Ice Zone facility. A government run project of “Playing for Success”.

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In 2005 we joined forces with Telford and Wrekin Council and DFES (Department of Education and Skills) to create a new study centre at Telford Ice Rink. The new Ice Zone is fitted with state of the art IT equipment. Hundreds of children each year from schools all across the town get to learn all about the Tigers whilst also developing there fundamental language and mathematics skills.

Telford Tigers remain committed to aid the education of the children that attend the centre.

The players frequently meet the children providing support to the scheme wherever the Tigers help is required. At a recent open evening attended by over 200 children the players were able to teach the children basic skating and hockey skills as a reward for good work in the classroom. The centre uses these activities as a method of motivating pupils to work hard, and develop the skills that their schools feel these kids need to get back up to speed in school.

Tiger’s players also give talks on fitness, nutrition, and how to get involved in sport during school assemblies in the local area. In today’s society a healthy lifestyle is promoted from a very early age.

The Tigers dedication to the community is something the trust is very proud of and keen to promote, and as part of the newly implemented Schools & Com munity Development Programme in 2010, members of the squad accompanying head coach, Tom Watkins, have given presentations at primary schools throughout the area, and supported many community and charity events in the region.Telford Tigers & Darren Gough at Telford Shopping Centre Christmas Lights switch on

Due to our existing structures in this field we feel that as a part of any marketing relationship we can provide access on a number of levels to the employees within your company.

This can be used as part of a incentive and loyalty scheme for the organisation, providing family tickets, access to Telford Tigers trials, incentives for achievement such as use of the corporate facilities for games. The options are varied and can be tailored to your company from the people therein.

   
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